18/03/2025
In recent years, Vietnam’s branded residences market has been growing rapidly, reflecting a significant shift towards higher living standards and luxury lifestyles. While Vietnam has some high-end real estate projects, only a few have gained international recognition. However, the global launch of Masterise Homes marks a major milestone, creating an opportunity to introduce Vietnam’s branded residences to the world and showcase their great potential. This event confirms that Vietnam is ready to enter the international market with world-class real estate products that meet global standards.
Who is S&S Christie’s International Real Estate? What is its position in the global market?
S&S Christie’s International Real Estate is a branded real estate company under the Christie’s network—one of the world’s most renowned auction houses—specializing in high-end and luxury real estate services. Christie’s International Real Estate (CIRE) is a global real estate network that connects top-tier experts and luxury property brokers from around the world.
CIRE not only focuses on transactions involving high-value properties but also provides in-depth real estate consulting services for clients looking to invest in prestigious assets, from beachfront villas and historic estates to luxury apartments in major cities. The company operates in multiple countries and is recognized as a trusted partner for investors and affluent clients seeking unique and exclusive real estate.
The collaboration with S&S Christie’s International Real Estate is a testament to the credibility and commitment of Vietnamese real estate projects aiming to enter the global market.
Significance of the partnership between Masterise Homes and Christie’s International Real Estate (CIRE)
On March 11, 2025, at an event hosted by Masterise Homes, a partnership agreement was officially signed with S&S Christie’s International Real Estate. The listing of Masterise Homes’ luxury real estate portfolio on the Christie’s International Real Estate (CIRE) network marks a significant milestone, introducing Vietnam’s branded residences to the global market. This partnership serves as a crucial opportunity, opening doors for international investors and further solidifying Vietnam’s position in the high-end real estate sector on the world stage.
The collaboration between Masterise Homes and S&S CIRE is a well-planned strategic move aimed at optimizing the distribution of Vietnam’s real estate to a global audience. This is not just a partnership between two strong brands but also a recognition of the immense potential of Vietnam’s luxury real estate market. Beyond being part of an expansion strategy, this collaboration enhances the international brand value of Masterise Homes.
Furthermore, this partnership ensures that Masterise Homes' real estate projects gain access to international investors, creating opportunities for Vietnam’s high-quality developments to be recognized and appreciated by a wide, high-potential global audience. Through this collaboration, projects will be managed and presented in a structured and professional manner, ensuring effective outreach to target clients and facilitating successful transactions. This means that Masterise Homes will fully leverage S&S CIRE’s deep understanding of global markets and its extensive partner network.
The ultimate goal of this partnership is to distribute Masterise Homes’ high-value real estate portfolio to global investors. This not only drives Masterise Homes’ growth but also enables Vietnam’s real estate sector to establish a stronger presence in international markets, particularly in the luxury and branded residences segment.
Opportunities for growth and international integration of Vietnam’s real estate market
With Vietnam’s economy growing rapidly and maintaining stability, the real estate market—especially the luxury segment—is demonstrating exceptional potential for expansion. Listing high-end real estate projects on international platforms not only attracts foreign investment but also drives market development. This presents a golden opportunity for investors looking to enter Vietnam’s premium real estate sector.
These projects consist of high-end apartments, villas, and townhouses that fully meet international standards in design, amenities, and construction quality. Notable examples include Grand Marina Saigon (District 1, Ho Chi Minh City), the world’s largest branded residences project in partnership with Marriott and JW Marriott; The Rivus (Thu Duc City), an ultra-luxury villa development designed by architect Elie Saab; and the SOHO shophouses at The Global City (Thu Duc City). Masterise Homes has also introduced SOLA, a garden villa subdivision at The Global City, along with a complete collection of residences at Ocean Park 1.
The presence of Vietnam’s branded residences in the international market is a clear indicator of the country’s real estate sector maturing and integrating on a global scale.
Achieve Realty VN is proud to announce a significant milestone for Vietnam’s real estate market: the strategic partnership between Masterise Homes and S&S Christie's International Real Estate (S&S CIRE), along with the official listing of its entire luxury and ultra-luxury real estate portfolio on the global platform of Christie’s International Real Estate (CIRE).
This partnership not only expands opportunities for Masterise Homes to connect its high-end real estate projects with an international network of elite clients but also reinforces Vietnam’s position on the global real estate map. Listing on CIRE’s prestigious platform enables Masterise Homes projects to compete alongside luxury real estate markets in New York, London, and Dubai.
This move reflects the strategic vision of Masterise Homes in elevating Vietnam’s real estate sector while creating attractive investment opportunities for global elites. Through this collaboration, Masterise Homes projects will be introduced to international investors in a professional and effective manner, further affirming the value and potential of Vietnam’s luxury real estate market.
Strategic partnership plan
- Global platform listing: The listing of Masterise Homes’ entire luxury and ultra-luxury real estate portfolio on Christie’s International Real Estate opens up major opportunities for Vietnam’s real estate sector to reach the global market. This move not only attracts foreign investment but also enhances Vietnam’s position on the international real estate map.
- Market potential: Vietnam’s luxury real estate market is experiencing rapid growth, driven by economic development and the rising affluent class. Listing on an international platform enhances transparency, professionalism, and attracts interest from global investors. All listed projects meet international standards in design, amenities, and construction quality, including notable developments such as Grand Marina Saigon (District 1, Ho Chi Minh City), The Rivus (Thu Duc City), SOLA at The Global City, and the Masteri projects at Ocean Park 1.
Masterise Homes has introduced its high-end real estate projects to the international market through a partnership with S&S Christie’s International Real Estate, one of the world's leading real estate platforms. This collaboration not only enhances Masterise Homes’ brand value but also affirms the expansion of Vietnam’s real estate sector in the global market.
Listed projects
1. Grand Marina Saigon (District 1, Ho Chi Minh City)
The world’s largest branded residences project: Grand Marina Saigon is a luxury apartment development in partnership with two prestigious brands, Marriott and JW Marriott. As one of the largest branded residences projects in the world, it holds significant importance for Vietnam’s real estate market. Its prime central location in Ho Chi Minh City further enhances its value and appeal to international investors.
Quality and brand prestige: With the collaboration between Masterise Homes and world-renowned hospitality brands like Marriott and JW Marriott, this project offers not only a luxurious living space but also top-tier service quality.
2. The Rivus (Thu Duc City)
- Ultra-luxury villas: The Rivus is a high-end villa development designed by renowned architect Elie Saab. The involvement of a globally recognized name in architecture makes this project stand out in the ultra-luxury villa segment, not only in terms of design but also in construction quality. This iconic development is an ideal destination for elite clientele.
- International prestige: Choosing Elie Saab as the designer of this villa collection reinforces the international standards and level of luxury that Masterise Homes aims to offer its customers.
3. High-value SOHO shophouses at The Global City (Thu Duc City)
- Premium shophouse residences: The SOHO (Small Office Home Office) units at The Global City offer the perfect solution for clients who seek a space that combines both living and working. These shophouses provide a luxurious residential environment while also catering to business needs.
- Prime location in a modern urban area: The Global City is a large-scale, modern urban development that promises a prestigious community and strong economic potential. The SOHO units are situated in a well-developed infrastructure zone, ensuring seamless connectivity between work and lifestyle, thereby increasing the real estate value of these properties.
Listing these projects on CIRE’s global network brings the following benefits:
- Expanded international market access: Enables Masterise Homes’ projects to reach potential investors worldwide.
- Enhanced brand positioning: Partnering with a prestigious brand like Christie’s International Real Estate strengthens Masterise Homes’ reputation and credibility in the global market.
- Attracting foreign investment: Listing on a global network increases foreign capital inflow into Vietnam’s real estate market.
Overall, Masterise Homes has taken a significant step in introducing Vietnam’s real estate sector to the international market through its strategic collaboration with Christie’s International Real Estate (CIRE). The global listing of Masterise Homes’ high-end projects not only creates opportunities to connect with elite international investors but also elevates Vietnam’s position on the global real estate map.
Speaking on the partnership, Mrs. Thi Anh Dao, Chief Marketing Officer of Masterise Group, emphasized that listing on CIRE’s platform will allow Masterise Homes to reach global investors and compete at the same level as top-tier luxury real estate markets such as New York, London, and Dubai. She also highlighted this as a key opportunity to showcase the quality and value of Masterise Homes’ developments. Furthermore, Mrs. Thi Anh Dao pointed out that Vietnam’s luxury real estate market holds immense growth potential, driven by the country’s strong economic expansion and the rising affluent class.
The statement by Mrs. Thi Anh Dao highlights that Masterise Homes is taking strategic steps to elevate Vietnam’s real estate to the international level while affirming the quality and value of the projects developed by the company.
According to Mrs. Thi Anh Dao, Vietnam’s luxury real estate market is witnessing unique characteristics and exceptional growth potential.
- Limited supply, high potential value: One of the key highlights is the limited supply of branded residences in Vietnam, currently accounting for less than 1% of the total real estate supply. This scarcity creates a significant competitive advantage for luxury real estate projects.
Additionally, Mrs. Thi Anh Dao emphasized that the value of branded residences in Vietnam remains significantly lower compared to similar markets in the region, such as Bangkok and Singapore. She provided a price comparison:
- Bangkok: approximately $8,500/m²
- Singapore: approximately $23,026/m²
Meanwhile, in Ho Chi Minh City and Hanoi, prices are 30-50% lower. This price gap not only highlights the growth potential of Vietnam’s branded residences market but also presents attractive investment opportunities for both domestic and international investors.
- Strong growth potential: Vietnam’s luxury real estate market is still in its early stages, offering significant room for future development. The price difference compared to other regional markets underscores the strong growth potential of this segment, signaling ample opportunities for expansion in the coming years.
- Opportunities for investors and buyers: Given these characteristics and potential, Vietnam’s branded residences market presents exciting opportunities for both investors and buyers. Investors can take advantage of relatively lower prices to invest in high-end real estate projects, positioning themselves ahead of the market’s growth trajectory. Meanwhile, buyers can own branded residences with the potential for long-term value appreciation.
Mrs. Tu Le, Chief Operating Officer of S&S Group, also shared positive insights on the strong growth potential of Vietnam’s branded residences market.
- Vietnam as a global branded real estate hotspot: Mrs. Tu Le affirmed that Vietnam has significant potential to become a key destination in the global branded real estate market. This statement not only reflects confidence in the strong development of Vietnam’s real estate sector but also highlights its appeal to international investors.
- International standards – Elevating Vietnam’s real estate position: The projects by Masterise Homes, listed on the CIRE global network, adhere to strict quality, design, and amenity standards, offering customers a world-class living experience. Being featured on CIRE’s prestigious platform not only reinforces the superior quality of Vietnamese real estate but also enhances its position on the global real estate map.
- Exceptional growth potential: The assessment by Mrs. Tu Le strengthens confidence in the strong growth potential of Vietnam’s branded real estate market. With rapid economic development and a growing affluent class, Vietnam is increasingly becoming a highly attractive destination for international investors.
- Fastest-growing millionaire population in the world: According to reports from New World Wealth and Henley & Partners, Vietnam has recorded the fastest-growing millionaire population globally, with a 98% increase between 2013 and 2023. Projections indicate that over the next 10 years, total personal wealth in Vietnam will rise by 125%, reinforcing the country's emergence as a new financial hub.
- A prime destination for the global ultra-wealthy: With rapid economic growth and political stability, Vietnam is becoming an ideal destination for the global ultra-wealthy. The sharp increase in the number of domestic millionaires, combined with high investment potential, creates favorable conditions for international investors seeking opportunities in this market.
- Key drivers of growth: Vietnam attracts the global ultra-wealthy thanks to crucial factors such as stable economic growth, strategic geographical location, and vast investment potential. These elements have positioned Vietnam as an emerging financial center, capturing the attention of investors worldwide.
In summary, the strategic partnership between Masterise Homes and S&S Christie's International Real Estate marks a significant milestone, not only introducing Vietnamese real estate to the world but also highlighting the strong growth potential of this market. The listing of high-end real estate projects on CIRE’s global platform has created opportunities for both domestic and international investors, while also reinforcing the quality, prestige, and appeal of Vietnam’s real estate sector.
With limited supply, the value of branded residences in Vietnam remains lower than in other regional markets, making this a golden opportunity for investors to capitalize on the strong growth trajectory of the market. With a stable economy, strategic location, and a rapidly growing affluent class, Vietnam is emerging as an ideal destination for the global ultra-wealthy.
Additionally, the collaboration between Masterise Homes and S&S CIRE will further elevate Vietnamese real estate to an international level, unlocking greater opportunities and development potential in the future.
Contact Achieve Realty VN today for detailed consultations and exclusive tours of Grand Marina Saigon and other luxury real estate projects!
